Richard G. Goulter
14 Coppermine Road, Topsfield, MA 01983
(978) 887-3249
GoulterR@aol.com
Senior Executive
with a track record of driving revenue, profit and market share growth through expertise
in building and managing industry leading sales teams, general management,
business development and strategic planning.
Managed the turnaround of a
failing manufacturing company achieving growth in new business in excess of 26%
per year.
Developed effective market
channel strategies that resulted in 30% annual growth in sales through
distribution.
Developed $40 million in new
revenue from sales to the North American and Mexican markets.
Results-driven
leader skilled in
delivering profit maximization and revenue growth in turn-around and
rapid-growth environments.
·
Produced
double-digit revenue growth from new business during a period of heavy
manufacturing recession.
·
Transformed a
failing commodity and price-based sales strategy to one focused on technology
and performance implementation leading to a 16.5% increase in gross margins.
·
Mentored
senior sales and marketing team through an intense product line rationalization
that reduced the number of product lines by 31.4% while achieving a 26% growth
in new business.
·
Generated a
26.4% increase in net operating margins in a fourteen-month period.
Astute
change agent with keen
business acumen and a proven ability to build revenue growth profitably.
·
Restructured
the North American sales force, cutting overhead by 33%, while maintaining
industry leading new product and customer sales growth.
·
Built
effective relationships with traditional and master distribution networks that
developed and strengthened the corporate brand equity.
·
Introduced an industry
segmented selling program capturing major gains in the automotive, aerospace,
heavy equipment, petroleum, die and mold and medical industries
Professional
Background
Tyrolit North
America, Inc., Westborough MA 2000-Present
($50 million
manufacturer and subsidiary of Tyrolit Schleifmittlewerke Swarovski K.G)
President
Recruited to be the primary agent of change
dedicated to the business transformation of a struggling U.S. bonded abrasives
operation.
·
Dramatically
improved the financial condition of the company by restructuring the strategic
plan, sales force and distribution network.
·
Eliminated the
strategy of growing sales by competing on price and focused the culture on
implementing technology and application performance.
·
Established
flexible market channel strategies with Tier-1 distribution channels focused on
integrative supply and targeted niche industry customers.
·
Introduced a
master distribution program to handle over 700 small distributors and market
commodity products through an e-business platform integrated directly to the
corporate IT platform – SAP R3.
·
Launched four
major product lines over the course of a 2-year period, resulting in a shift of
26% in new business from Tyrolit’s total sales volume in 2001.
VALENITE, INC.,
Madison Heights, MI ($200 million
manufacturer and subsidiary of Milacron Inc.) 1979-2000
Director
of Sales and Marketing 1996-2000
As the top sales and marketing position,
reporting to the President, generated an incremental sales growth in North
American market of $40 million.
·
Responsible
for global sales and marketing for Valenite products and services. Managed a
direct sales force of 200 sales and application engineers, 150 industrial
distributors and the entire North American product engineering staff.
·
Developed
effective market channel strategies that increased sales through distribution
by 30% per year, while focusing the sales force on major direct accounts.
·
Introduced an industry
segmented selling program, resulting in market share gains with higher margin,
value-added products in the automotive, aerospace, heavy equipment, petroleum,
die and mold, and medical industries.
·
Implemented a
private label branding strategy for Milacron products, using the Valenite
market channels. Mentored the Valcool cutting fluid line to become Milacron’s
most historically successful product line.
·
Redesigned the
sales force compensation package to focus efforts on higher margin products
that were critical to the long-range strategic plan.
·
Focused the
Mexican market through a period of explosive, high growth for the automotive
industry. Achieved sales growth of 200%
while securing 35% market share through a direct tool management program.
·
Effectively
managed the corporate catalog sales strategy resulting in a 100% growth with
MSC Direct.
Eastern Zone Manager 1994-1996
Promoted to manage
direct sales and market channel development in the Eastern region, increasing
sales 14%.
·
Changed market
coverage philosophy from a direct sales strategy, adding 12 industrial
distributors and 4 major integrated supply companies. Also maintained strong
direct presences with the addition of new sales districts, adding 15 sales
engineers to team.
·
Developed
training programs, focused on higher level selling skills. Training included,
strategic presentation skills, managing industrial distribution and technical
training for new product launches.
·
Lead the
corporate development of new product strategies, launching new super abrasive
products, Spectra turning products, Widia milling products and Valcool cutting
fluids into the North American market. Sales from new products grew from less
than 5% of total sales to 28%.
·
Formed
important alliances with major machine tool OEM and importers. Increased sales
to special machine tool builders by 20%, utilizing Consumable Turnkey rebate
program.
District
Sales Manager – Ohio and Kentucky 1993-1994
Entered sales management after 14 years of
direct sales, managed 19 sales and service engineers
·
Improved
market coverage and implemented target industry sales planning strategy,
increasing sales 13.5% in one year.
·
Lead special task
force with Milacron team, integrating Valenite products into the manufacturing
and OEM departments of all subsidiaries.
·
Achieved
membership to the Presidents Club for the top sales district in 1993.
Sales
Engineer 1979-1993
Responsible for several sales territories in
New England, consistently showing accelerated growth in sales of existing
products and new technologies being introduced to the market.
·
Developed
Valenite’s major account base in New England with major successes at General
Electric, Raytheon, Dresser Industries, Inco International, Parker Hannifin,
General Dynamics, Bath Iron Works, and many other companies.
·
Achieved
member to the Presidents Club and was the recipient of the top Milling Cutter
Program award.
·
Selected to
participate in the GTE Marketing Management Program.
BROWN AND SHARPE MFRG COMPANY, North
Kingstown, RI (Manufacturer of measuring instruments) 1976-1979
Brown
and Sharpe – Technical Management Training Program
·
Graduated from
an extensive 2-year training program working in all areas of manufacturing,
production control, quality, supervision and engineering.
·
Developed
proposals, coordinated trade shows, programmed CNC machining centers as a Sales
Application Engineer.
·
Certified by
the NMTBA as a toolmaker during the program.
R AND K PRECISION MACHINE CO. (Massachusetts based contract machine shop) 1973-1974
Machinist
Worked nights and summers an all around
machinist.
·
CNC lead man
on aerospace applications.
Education
and Personal
AAS, Manufacturing Engineering Technology,
Wentworth Institute of Technology, Boston, MA
Industrial
Engineering Program,
University of Rhode Island, Providence, RI
GTE
Marketing Management Program, Stanford CT
Age 46. Married, 3
children. Open to relocation and
travel. Excellent health. Enjoys
running, golfing and family activities.